DRIFT is located in the BiLo shopping center on Ben Sawyer Blvd. in Mt. Pleasant.  We are a surf and travel inspired boutique carrying mens and women's apparel, accessories, and surf boards.

Our Story

DRIFT is owned by Russell Robinson and Caroline Hay, a couple originally from Mt. Pleasant, who spent the past 4 years living in Hawaii.  Their love of the ocean and affinity for travel inspired them to open this unique "surf shop" after recently returning to the Charleston area.  

DRIFT showcases a variety of unique lines, many of which cannot be found anywhere else in the Southeast.  Other products include items found in Southeast Asia while traveling, and handmade jewelry created in store.  Unlike the traditional surf shop, DRIFT has a little something for everyone!

secret spot and honolua 016 copy.jpg